Originally built in 1950 as the headquarters for Look Magazine this landmarked building is known for its minimalist aesthetic and ribbon windows.

Hill West redesigned the Look Building’s lobby, entry canopy, and the commercial base through careful interpretation, rather than restoration of the historic original which has been altered in renovations of the 1990’s.

Taking inspiration from the streamlined Art Moderne aesthetic, the designers created a canopy and numerals that look as though they have been with the building since it was designed in the 1950s with the freshness of present day. The lobby interiors were updated and are lined with veined marble that feels both historic and timeless. The designers looked to the spacing on the mullions above the base and carried down metal bullnose mullions to tie the commercial base to the rest of the building. The retail base looks both fresh and historically appropriate with contemporary details such as frosted glass behind the retail signage.

Hill West rose to the challenge and created a modern renovation that captures the essence and spirit of the historic building.